How did you attract/address your audience?

How we attracted our audience

- From the beginning where our logo is shown there is an upbeat urban soundtrack which would be appealing to our target audience and keeps their attention.  The red and black backing draws their interest as well as the black silhouettes symbolising a certain mystery.  

- When the opening starts crying is heard, but the source is not seen, so viewers would be locked in to find out who is crying and why.  The tracking shot helps to build and maintain the suspense.  In our target market research the majority preferred a film to open with suspense, so we have followed this.

- In the scene where there is an outward zoom revealing a wall filled with pictures makes the viewer question about whether Beth is the protagonist or not as it makes her seem unusual.  The sped up scenes of her ripping down the images verify these assumptions and increases the audience’s curiosity and intrigue.  The echo effect and blurred imagery engages the viewer as they see the scene from the point of view of her mentality.

- Beth crushing what seems to be pills and adding them to an unknown substance keeps the audience’s attraction as their curiosity heightens and it builds a psychological response of anxiousness in them.  This was helped by the one-way phone conversation heard earlier where Licia sounded worried, so this is passed on to the audience who wonders what Beth will do.

Credits

We decided on using simple credits - capital letters, white sans font, transition of fading in and out - so as for them to not distract viewing from the main scenes.  From our questionnaire only the minority chose this simplicity as their preferred look of credits, but we think it goes well with our opening. Plus, the majority of films’ credits are like this and we wanted to create a rather bona fide opening.

Title

The title comes up when Beth slams the door to link in with the title ‘Behind Closed Doors’. Even though the letters are also simple - capitals and white sans font - the title also attracts the audience because of the eye-catching transition where each letter quickly swivels into place whilst fading from the colour yellow to white.  This ends the opening with an effective impact and keeps the name 'Behind Closed Doors' in the viewers' minds.